The 2009-2014 Outlook for Upholstered Wood Household Reclining Chairs Excluding Custom Chairs Sold Directly to the Customer at Retail in Japan
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in Japan). This study gives, however, my estimates for the latent demand, or the P.I.E., for upholstered wood household reclining chairs excluding custom chairs sold directly to the customer at retail in Japan. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of Japan. For each prefecture, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.
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